Adriana Munao

The CrushIt Column Volume 4: What’s New in August at Helium 10

The fourth issue of The CrushIt Column has just been released. Remember this is your dedicated affiliate newsletter to give you the inside scoop on everything Helium 10 and CrushIt related.

Events in August

  • Weekly Buzz
  • Every Monday
  • Winning With Walmart Wednesdays
  • Every Wednesday
  • TACoS Tuesday
  • 08/02/22
  • Billion Dollar Seller Summit
  • 08/14/22-08/18/22
  • August BBL
  • 08/18/22
  • Affiliate Call with Bradley
  • 08/22/22

Helium 10 Tool Highlight

The level of market intelligence needed for every e-commerce seller.

Knowing your market is one of the essential things to becoming a successful e-commerce seller on Amazon. Without the knowledge of the market you are selling in and the competition around you, it is hard to leverage your product to stand out against the crowd. Market Tracker 360 is a digital analytics platform that gives you insight into your market, your share of the market, your competitors, and new trends.

Market Tracker 360 allows you to optimize your product listings and drive sales through analytical data regarding the market you are selling in. This tool is all about knowing and understanding your market today and where it will be in the future. Market Tracker 360 is able to do this using the world’s largest Amazon database to produce accurate and in-depth performance analyses of a specific market or niche. You can create custom markets by adding keywords and ASINs into the tool to help define the market you want to analyze. 

Once you create your markets, you are then able to see your share of the market and where your competitors rank. Not only will Market Tracker 360 show you where you rank, but it will also show you how to increase it. Due to all of the data this tool has access to, it can help you improve your product performance by giving you information on trends in your market and how your top competitors are benchmarking. 

If you have been looking for a well-rounded and all-inclusive tool that will help you track your product’s market and help you stay on the cutting edge of your competition and new trending products, Market Tracker 360 is the perfect tool. Helium 10 is offering free demos of Market Tracker 360, so if you want to learn more about the tool and how to use it, contact your affiliate manager to get a demo scheduled! To read more about the tool and get updates, visit the information page.

Noteworthy News

Do you feel like your sales have been going down?

It’s inevitable to see and feel the effects of decreased sales when running any kind of business. Not knowing why you see your sales decreasing or how to stop them from dropping more can be frustrating and leave you with more questions than you started with. Before you panic and sound the alarm, try following some of these strategies to help you see how your product is performing. 

One of the most important things to look at when trying to figure out why your sales are decreasing is to look at how your product listing is performing in comparison to your competition and the overall market. An easy way to do this is by checking the BSR, or Best Seller Rank on your products.

The BSR is an ever-changing number that measures the velocity of your sales compared to other products in your category and sub-category. For example, if you have a high BSR it means that your product listing isn’t selling as quickly as your competition. It is the same vice versus; if your BSR is lower than your competitors that means you are selling your product faster than those around you. It’s important to note that the best way to compare your product listing to others is by looking at your direct competitors rather than your entire category. 

Another way to make use of the BSR is by using the BSR history charts feature on the Helium 10 Chrome Extension. The BSR history charts allow you to look at the BSR of your product and other products over a period of time to show fluctuations. For example, you could look at a 7-day period and compare how your listing scored compared to the listings you are competing with. Instead of manually tracking how the BSR fluctuates day to day, you can set a time period and visualize how you performed in your market. Using a source like this makes it easier to see if your product is selling faster or slower than the products you’re competing with. 

Now, the BSR history charts on the Chrome Extension are much easier to use than tracking BSRs manually every day, but there is an even better way to source this kind of data. 

Market Tracker by Helium 10 is the ultimate tool for tracking your share of the market and comparing your product listings to your competitors. With Market Tracker you can create markets by taking your top 5 most relevant keywords and adding your direct competitors to Market Tracker. Something you can’t do in any of the other strategies before is tracking your market size as a whole. With this, you are also able to then see how much of that market your product owns. Think of it as your slice of the pie.

Using these strategies can help you see where your product is at in your market. Any product will have its highs and lows, but it is important to use the information you have before diving off the deep end. Looking at your sales alone isn’t always going to be the best indicator of where you stand among your competitors. With these tools and strategies, you can look at multiple views of where you stand to properly asses why you might feel your sales are down. 

To learn more about any of these strategies or how to bring this information to your audience, reach out to your affiliate manager. They are always here to help you and your platform! To learn more about Market Tracker visit the information page or download the Chrome Extension and try out the BSR History Charts.

Affiliate Tip of the Month

Consistency and Focus

The biggest thing for any affiliate whether you've been doing this for a long time or just getting started is consistency. In this day and age, not only is content key but also the quality of the content. Just like anything you've done well, dedicate time blocks each week to thinking of what content you want to post, and then time block to actually creating that blog or that video.

FOCUS on one thing at a time and don't try doing too many things at once. So, if you're really set on getting your first few conversions, focus on getting enough content out there until you've done so before doing the other thousand other things you want to do.

Fortunately, you can work with your dedicated affiliate growth manager or affiliate manager for ideas on content. Helium 10 provides a ton of variety of ways an affiliate can leverage the resources here to create high-quality content. From video ideas with talking points, you'll want to hit on, to taking advantage of time-limited offers, to having our trainers come and speak to your audience LIVE. If you're not chatting to your account manager about ways to grow then you're definitely missing out.

  • Casey Eng | Senior Affiliate Manager

Affiliate Spotlight

Who’s crushing it this month?

This month’s affiliate spotlight goes to Cameron Mace! Cameron has participated in and won a prize in the last two contest’s the affiliate team has put on. She continues to create great content for her audience and it shows! Keep up the great work Cameron, can’t wait to see your name in the next contest!


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Who can actually qualify?

Anyone who has an audience or is starting to build one. We especially encourage fans (and users) of Helium 10, as well as people with existing knowledge of Amazon FBA and Helium 10.

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How do I get paid?

The Helium 10 Affiliate Program pays you on the first of the month, after you reach a monthly threshold of $150.00 or more. Payments are paid out through PayPal.

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Will you provide me with marketing materials?

Your Affiliate Account Manager will provide you with materials such as graphics, copy, branding guidelines, and plenty of other assets for you to use.

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Who do I talk to if I need help?

You will be assigned a dedicated Affiliate Account Manager to help you at every step of being a Helium 10 affiliate.

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You will be assigned a dedicated Affiliate Account Manager to help you at every step of being a Helium 10 affiliate.

Yes! Other affiliates have – why not you?‍

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